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The Story of Pick-a-Perfume India: From Side Hustle to Scent Curation

by pickaperfumeindia, 15 Sep 2025

Perfume is more than just a fragrance—it’s emotion, memory, confidence, and personality bottled into a scent. At Pick-a-Perfume India, we believe everyone deserves access to the world’s finest perfumes without the heavy price tag. But our journey didn’t begin with fancy branding or massive marketing budgets. It began with a simple side hustle, a passion for fragrances, and a desire to make premium perfumes accessible and affordable to people across India.


Where It All Began

Like many small businesses, Pick-a-Perfume India started as a weekend hustle. Our founder—then working full-time in the finance industry—was also a perfume lover at heart. What started as sourcing a few fragrances for friends and colleagues quickly turned into something much bigger.

We noticed a gap in the market. Perfumes in India were either too expensive or, worse, not always genuine. There had to be a better way. That’s when the seed for Pick-a-Perfume India was planted—a store that offered 100% authentic, high-quality perfumes at prices that made sense.

The Mission: Affordable Perfumes Without Compromise

From the start, our mission was clear:
Deliver the best perfume deals in India without compromising on quality.

Whether it’s a full-size retail bottle, a branded tester, or our 50ml and 25ml ScentShots, our goal has always been to provide affordable luxury that fits into the everyday lifestyle of our customers. We don’t believe you need to spend ₹10,000 to smell amazing. With the right sourcing and the right mindset, luxury can be budget-friendly.

What Makes Us Different

There are many perfume sellers out there. So what sets Pick-a-Perfume India apart?

🔍 Curation, Not Just Selling

We don’t just sell perfumes—we curate scents. Every product listed on our store is handpicked, tried, and tested. If it doesn’t meet our quality standards or match our understanding of customer preferences, it doesn’t go live.

100% Authentic Products

We work with reliable suppliers, importers, and direct distributors—sourcing original, branded perfumes, including testers and retail bottles. Whether it’s a 50ml perfume for women, a 100ml perfume tester for men, or a niche scent, authenticity is never compromised.

💰 Transparent, Affordable Pricing

Our pricing is designed for real people. We don’t believe in artificial markups just to offer flashy discounts. Instead, we focus on keeping our margins fair and passing the savings on to you. That’s why we’re trusted by hundreds of repeat customers looking for affordable perfumes in India.

📦 No-Frills, Honest Packaging

You’ll often see us selling unboxed or tester perfumes. That’s not a compromise—it’s our way of cutting unnecessary costs. By skipping the outer box and focusing on the juice inside, we offer the same great fragrance at a fraction of the price.

Why We Love Perfumes

Perfumes are deeply personal. One scent can remind you of your first love, a holiday, or a special moment. We believe perfumes should be:

At Pick-a-Perfume India, we’re passionate about helping people find scents that match their lifestyle—whether it’s for the office, gym, date night, or weekend getaway.

Growth Through Challenges

Like any growing business, our journey has had ups and downs. We’ve managed changing inventory, navigated import delays, and even dealt with copycat sellers. But through it all, we stayed grounded in our commitment to honesty, quality, and customer satisfaction.

During the pandemic, we pivoted to smaller-sized perfumes to help people try more without breaking the bank. Our ScentShots (25ml) became a hit, especially among first-time buyers looking for affordable daily wear perfumes.

The Community That Built Us

What really sets us apart is you—our community. We’ve grown almost entirely through word-of-mouth and organic social media. Whether it’s a WhatsApp message saying “I love this scent!” or an Instagram story unboxing your order, every bit of support has helped us get where we are.

Today, we have customers from all over India:
✅ First-time perfume buyers
✅ College students looking for budget perfumes under ₹1500
✅ Fragrance collectors hunting for rare testers
✅ Gifting customers shopping for premium perfumes under ₹3000

What We Offer Today

Our store is now live at pickaperfumeindia.in with a wide range of:

What’s Coming Next

We’re just getting started. Here’s what’s next on our journey:

Whether you're buying your first perfume or adding to your collection, we want to be the brand you trust and return to.

Final Words: From Passion to Purpose

Pick-a-Perfume India is more than just an online perfume store. It’s a labor of love, built with care, honesty, and a deep appreciation for the power of fragrance.

We started this journey to bridge the gap between quality and affordability—and today, we proudly help thousands discover perfumes they love, without spending a fortune.

“We don’t just sell perfumes. We help you tell your story—one scent at a time.”

Thank you for being a part of ours.
Explore our store. Try something new. And find the fragrance that fits you.